Fractional CFO services for St. Petersburg businesses
CFO-level leadership from someone who has actually been one, for a fraction of a full-time salary.
day plan to start

Growing businesses reach a point where bookkeeping and tax returns aren't enough. You need someone who can read the numbers, plan the next 12 months and sit across from your banker or investor. Doug has done that as CFO of four companies. As your fractional CFO, he brings the same rigor on a schedule and budget that fit your business.
Is this you?
- Revenue is growing but cash always feels tight.
- A bank, investor or buyer is asking for numbers you can't produce quickly.
- You're thinking about acquiring a company, selling yours or taking on debt.
- Your bookkeeper is accurate but nobody tells you what the numbers mean.
- You can't justify a full-time CFO yet.

What you get
Monthly financial review
P&L, balance sheet and cash flow in plain English
12-month budget and cash-flow forecast
KPI dashboard
For the 5 to 8 numbers that run your business
Banking and financing support
Acquisition and exit support
Systems and process review
Board, partner or investor reporting


What he has done before
$12M→$32M
At Lonza, Doug grew revenue from $12M to $32M, negotiated five refinancings and led the diligence behind two acquisitions. [confirm]
121
At College Hunks Hauling Junk and Moving, he negotiated a multi-million dollar dividend recapitalization and rebuilt finance and IT for 121 franchisees. [confirm]

How it works
Free discovery call
Financial health review
Priorities and a 90-day plan
Monthly CFO meeting and reporting
Ongoing support between meetings

Fractional CFO questions
What is a fractional CFO?
A senior finance leader who works with your business part-time, on a set schedule. You get the planning, reporting and lender-facing work a CFO does, without the cost of a full-time hire.
How is this different from my bookkeeper or accountant?
Your bookkeeper records what happened and your accountant files the returns. A fractional CFO reads those numbers with you, plans the next 12 months and helps you act on them, including with your banker, investors or a buyer.
How many hours per month do most clients need?
It depends on your size and what is going on in the business. Typical range: [Doug to set]. We recommend a schedule after the financial health review.
Can you help us raise money or buy a company?
Yes. Banking and financing support and acquisition and exit support are part of the service. As a CFO, Doug negotiated bank refinancings and led diligence on acquisitions. For a larger deal, see M&A and due diligence support.
How quickly can we start?
It starts with a free discovery call. Typical time from first call to first meeting: [Doug to set].
Do you work with businesses outside St. Petersburg?
Our office is in downtown St. Petersburg and we work with businesses across Tampa Bay and Pinellas County. Clients further afield: [Doug confirms].
More answers on the FAQ page.
